KeySpan Energy (Formerly Brooklyn Union Gas)
Design, Corporate Branding and Identity
Adobe Creative Suite
KeySpan Energy Corporation, through its subsidiaries, engages in utility gas distribution, gas exploration and production operations, gas storage, and energy marketing services. KeySpan Energy Corporation operates as a subsidiary of National Grid plc. An extensive corporate identity exercise was conducted over the course of 3 months, including meetings with c-suite decision makers to learn what the new service offerings would be, as well as how they were differing from the former Brooklyn Union Gas.
Ultimately a clean sans serif type treatment with a “bridge” spanning from the left to right hand sides of the logo type. The thinking being that this bridge implied the end-to-end coverage that KeySpan Energy would be providing its customers. Both geographically and in terms of energy services. A solid Pantone blue was chosen to symbolize clean natural gas.