OVERVIEW

KeySpan Energy Corporation, through its subsidiaries, engages in utility gas distribution, gas exploration and production operations, gas storage, and energy marketing services. KeySpan Energy Corporation operates as a subsidiary of National Grid plc. An extensive corporate identity exercise was conducted over the course of 3 months, including meetings with c-suite decision makers to learn what the new service offerings would be, as well as how they were differing from the former Brooklyn Union Gas. 

SOLUTION

Ultimately a clean sans serif type treatment with a “bridge” spanning from the left to right hand sides of the logo type. The thinking being that this bridge implied the end-to-end coverage that KeySpan Energy would be providing its customers. Both geographically and in terms of energy services. A solid Pantone blue was chosen to symbolize clean natural gas.